Various Artists - The Complete Loma Singles Vol.1 (2017) 2 x CD - Real Gone Music - Rare Soul (FLAC 873MB)

It didn't have any hits to speak of. Its roster of artists was obscure to say the least. And it only released about 100 singles and a half dozen albums in the four short years (1964-1968) of its existence. But in the five & a half decades that have passed since Loma Records existed as a little known label of Warner Brothers Records, it has become a highly coveted label, maybe the most coveted label among '60s soul and R&B collectors. Why has Loma has become such a hot property? Well, it has not been well anthologized in the digital age, witness the fact that over half of the tracks on this 50 song 2 x CD set have never appeared on CD, and nothing piques collector interest like scarcity. But there is a deeper story here. While Loma was started by WB chief Mike Maitland as a purely commercial venture designed to accommodate the flood of recordings being made by artists and producers off roster, label head Bob Krasnow the veteran of such hallowed indie labels as Del-Fi, Autumn, and King recognized that Warner's holdings were severely lacking in soul and R&B, and brought a certain focus to Loma's "throw it at the wall and see if it sticks" approach. Which, given the times, was not a bad approach at all. The post Beatles rising tide of pop music really did lift all boats, prompting an incredible outburst of creativity in the recording industry across all genres. That's why, alongside the hitless wonders on these 50 tracks, you will find legends like Gene Page, Jerry Ragavoy, and James Brown producing and arranging. And why you will also find some legendary artists, like Ike & Tina Turner, Little Jerry Williams (a.k.a Swamp Dogg), and Smiley Lewis, as well as artists like The Olympics (whose complete output for Loma appears here, including the original version of "Good Lovin'") and The Apollas that are treasured by '60s soul collectors. many indemand rare northern dancers included.

AMM

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