It didn't have any hits to speak of. Its roster of artists was obscure to say the least. And it only released about 100 singles and a half dozen albums in the four short years (1964-1968) of its existence. But in the five & a half decades that have passed since Loma Records existed as a little known label of Warner Brothers Records, it has become a highly coveted label, maybe the most coveted label among '60s soul and R&B collectors. Why has Loma has become such a hot property? Well, it has not been well anthologized in the digital age, witness the fact that over half of the tracks on this 50 song 2 x CD set have never appeared on CD, and nothing piques collector interest like scarcity. But there is a deeper story here. While Loma was started by WB chief Mike Maitland as a purely commercial venture designed to accommodate the flood of recordings being made by artists and producers off roster, label head Bob Krasnow the veteran of such hallowed indie labels as Del-Fi, Autumn, and King recognized that Warner's holdings were severely lacking in soul and R&B, and brought a certain focus to Loma's "throw it at the wall and see if it sticks" approach. Which, given the times, was not a bad approach at all. The post Beatles rising tide of pop music really did lift all boats, prompting an incredible outburst of creativity in the recording industry across all genres. That's why, alongside the hitless wonders on these 50 tracks, you will find legends like Gene Page, Jerry Ragavoy, and James Brown producing and arranging. And why you will also find some legendary artists, like Ike & Tina Turner, Little Jerry Williams (a.k.a Swamp Dogg), and Smiley Lewis, as well as artists like The Olympics (whose complete output for Loma appears here, including the original version of "Good Lovin'") and The Apollas that are treasured by '60s soul collectors. many indemand rare northern dancers included.
AMM
**********REQUEST**********
The Tasters!
31 comments:
Excellent label-Thanks AMM
Great stuff thanks AMM
Loma, one of my all time favourite labels. Lots of various styles on Loma but they all have one thing in common, they are all excellent. Thanks for upgading this review to flac AMM
Very Nice Thanx AMM Hope The Fishing Was Good
Cheers
Tel
Fantastic label , thanks for reviewing .
Looks like a special album. Thanks for the review AMM!
Sweet Loma Style, thanks for that ;) ☀️☮️
Thanks, AMM. Nice upgrade. I want to review it in Flac to hear the difference.
thanks for this review of this legendary label AMM
Thanks AMM - hope Real Gone Music puts out a Vol. 2 sometime too.
Looks like a killer AMM many thanks!
In addition to the Best Of, there are certainly a few that I miss from this great label.
Thanks AMM
Yves
Nice One, Thanks A Lot
Well, I paid for the party, so I might as well get on with it...
Thanks, AMM!
Thanks for this excellent review AMM
Looks Good. Thx AMM
A great label compilation again ... Thanks for review, P.
Thank you mate - a wonderful review!
Thanks AMM. This is worth waiting for. Are there more volumes to come?
A weekend beauty. Splendid intro by you. Thanks, AMM. And a great weekend to you and the lovely Mrs.
Didn't know much about Loma so thanks AMM for the great review and tasters.
As soon as I see those words 'Rare Soul' my eyes light up :)
Many thankyou's for this review.
BigD
I like this set set some great tunes on here great review thanks AMM
Cheers Pedro
thanks for the great review; Smiley Lewis!
Great comp
many thanks AMM looks good
Thanks for this this review
Thanks AMM looking forward to it
Nice to see you back MM, & thanks for a top review.
cheers,ELtel
Great artist and great music. Thank you for the presentation. thank you AMM. Always great to have you back.
Great choice. Thanks for the review.
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